U is for Understanding

The world for our children has changed way beyond that of the one we as parents grew up in. Children today are more aware than ever of the huge and many global issues we face; they find themselves in an unprecedented technological age, which has led to an overexposure and addiction to digital devices and social media which has in turn created an unrelenting pressure to be seen as ‘perfect’; similarly, academically, they are under more pressure than ever to perform and achieve; not to mention the effects of the last few years!

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S is for Storyteller

Fictional or factual, stories offer us the power to imagine, to dream, to wonder what if. With stories, the possibilities are endless. They spark the creativity within each of us, while also giving us a chance to learn about the world and better understand others. Equally, telling stories allows us to explore our inner selves and strengthen our own identities.

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P is for Problem Solver

From shape sorters to jigsaw puzzles, learning how to solve problems starts from a young age and offers so many benefits to children, boosting their confidence and instilling in them vital skills which they can transfer to real life problems! Here’s our favourite problem solving kids brands.

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O is for Originality

Originality is one, the ability to think independently and creatively and two, the quality of not being the same as anything or anybody else. Being ourselves, treading our own paths, is the only way to truly achieve personal satisfaction and fulfilment. Here’s our rundown of our favourite brands advocating ‘originality’.

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M is for Mindfulness

Mindfulness offers kids and adults alike so many benefits from lowering stress and anxiety to regulating our emotions and feeling more positive. All key skills which will help the next generation better navigate life’s lumps and bumps. We’ve pulled together our favourite mindfulness brands.

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K is for Kindness

We are living amidst a kindness revolution and if asked what qualities we’d like to instil in our children, we suspect that kindness ranks pretty highly! We all want to raise kind kids and here are just a few of the brands we love who can help you do that while spreading the message of kindness near and far!

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J is for Joy Finder

Life doesn’t have to be perfect to be filled with joy! Joy isn’t something which is based upon our circumstances - it’s about finding magic in the everyday, the simple pleasures that life has to offer, which are many a time the small, ordinary things that don’t cost a penny. Here’s are favourite joy inducing activities.

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I is for Inclusivity

Inclusion is a universal human right! Irrespective of our race, gender, ethnicity, religion, sexual orientation, physical or cognitive abilities we should all feel included. As citizens and parents we must educate ourselves and our children, listening, learning, reading, watching, and talking about the richness and diversity of people. Here’s five of our favourite brands doing their bit to promote inclusion.

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H is for Happiness

It’s not possible to be happy all of the time, we all have good days and bad days, including our kids! But there are many ways in which we can teach our children to sure up their mental wellbeing, savour the good times, ride out the tough times, and be joy finders. Here’s our top 5 happy brands…

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G is for Growth Mindset

Having a growth mindset is so important - it is what enables us to get over those hurdles which life has a habit of throwing at us, giving us opportunities to learn, improve and succeed. Essentially it teaches us not to give up! Here’s our top five growth mindset brands.

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10 Quick Ways to Reduce your Plastic Consumption

We don’t need to preach to you about the impact of plastic on our planet. We all know the devastating effects it’s having on our natural environments and animal populations. Plastic stays around forever, it’s not recyclable. But unfortunately plastic has become a ubiquitous part of our lives. Cutting it out of our lives completely isn’t easy but there are some quick ways you can reduce your consumption. Here’s our top ten for Plastic Free July.


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Beyond a Black Square

In terms of our pledges to Listen, Learn and Educate our littlest minds to grow up in a new paradigm, Stib has compiled a list of wonderful kid’s books championing diversity and inclusivity to help our children our children embrace and support our multicultural world.

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